This blog post is a part of the Design Blogger Competition organized by CGTrader
If you’ve been following my blog, you’ll know that graphics design is something i’m really passionate about. I’m working on adding my portfolio to the blog so you have the opportunity to view some of my work.
What does graphics design mean? The answer to this question is too broad to be squeezed into one blog post, so we’ll do away with giving standard definitions for now. But to kickstart this discourse, I will simply state design as visual interpretation or communication.
Graphics design is part of our everyday lives. How? Every brand, person or organization, is in need of a graphics designer that can help visually interpret their brand values through all their brand collaterals; Bloggers and individuals have looked to free design applications like Canva to create visually appealing images that interpret who they are as a brand; consumers perception of brands are influenced by what they see; the examples are numerous. Every single person that uses the internet has needed, used or shared one form of graphic art or the other be it a meme, GIF, video, image quote, photograph, emoji, the list is literally endless (okay not literally but you get what I mean).
So as individuals/organizations, what are the design trends we need to consider that will still remain relevant in the future?
Traditional designs were a cluster of different fonts, colors and clip art. Nowadays, the simpler and cleaner your design the better. What does it mean to make a design simple and clean? The designer employs fewer colors, limits use of font type to at least one and not more than three, and lets the design “breathe”. For a design to breathe, every corner of your design doesn’t have to be occupied, allow for enough space. Minimalist designs have become the trend and I doubt they will be going anywhere anytime soon. So if you’re thinking design, think simple, think minimalist. Why? It gives enough room for your message to be passed across without crowding the line of sight of the viewer.
Check out some examples and practical tips on minimalist design HERE
Image source: Pinterest
Designing for a purpose, not just for aesthetics
In past trends, designers solely designed for aesthetic purposes – they were primarily focused on creating products that looked beautiful. The whole essence of graphics design is to visually pass a message across and this essence has penetrated deep into the design industry already. Every designer tries to communicate through their designs with minimal text aid for the viewer. For example, a lot of real life social events that occurred in the past brought rise to some illustrations on social media. These illustrations helped create awareness of these events and enabled viewers understand the message without having to read long articles about it. It is also general knowledge that this is the approach advertising agencies apply when promoting a brand. Hence, we should see this trend become a lot more dominant in design in the future.
Art by Tom Stiglich. Image source
Design by Tolulope Bagbose. Image source
Movement attracts attention, but videos tend to be of large sizes and with long durations. A gif is neither a picture nor a video but combines some qualities of both. The use of gifs has increased drastically in recent times. It gives more expression than a picture can and it’s not as long nor heavy as a video. Gifs are easy to consume, are engaging and attract attention. Online viewers are typically impatient, but gifs allow the designer capture the shortest time allowed by the viewer to pass its message. This is longer than a picture can offer and not as long and boring as a video. Yup! gifs are definitely here to stay. I am of the opinion that in the near future, there will be an even larger increase in the creation/design of gifs and of course an increase in the usage as well.
Memes are ruling the social media space these days. There is literally a new trending meme every month. One even has to be careful when posting personal pictures online, especially funny looking ones, because you are at the risk of being turned into a meme. If you as a brand or individual are looking to go viral, a well thought out and executed meme might just be what will give you that boost. I mean just take a look at how salt bae blew up the internet. So meme’s are in our present and they are most definitely in our future!
You’re probably thinking “but isn’t every graphically designed image the same thing as digital art?” Well, yes, but the digital art I speak of are sketches, digitally drawn portraits, comics and a lot more. These kind of digital art have become popular VERY quickly, and designers with different unique styles are turning up every other day. The implication of this is that digital art is not going anywhere anytime soon and that it has a big role to play in the future of designs. I am actually excited to see what innovations artists are going to come up with using digital art. Digital art is way more easier to share than actual canvas paintings, so yay to more digital art in the future.
Art by Princess Kay
Art by SMKY Arts
There you have it, the future of design and synopsis of a few of the trends you need to consider as an individual/organization for your brand to stay relevant design-wise. Think I missed anything out? Let me know in the comments section.